Barbie and the rockers commercial fergie biography

Barbie toy line created by Mattel

Barbie and the Rockers (known as Barbie and the Rockstars in European areas^[1][2]) is a doll line created in the mid-1980s by Mattel to compete with Hasbro's popular Jem doll line. They were on the market for roughly 3 years; a direct-to-video special, titled Barbie and the Rockers: Out of This World, was released in 1987. The characters include Diva (a Scottish-Irish-American redhead), Dana (a Korean-American), Dee-Dee (an African-American), and Derek; Ken joined the band in later waves.^[3][4]

History

In 1985, Hasbro, long unable to compete with Mattel's near-monopoly on the fashion doll market with Barbie, opted to create Jem, concerning the titular singer (who assumed a dual identity via the supercomputer Synergy, which enabled her to appear as Jem via realistic holographic disguises) and her soap opera-esque tribulations, including love triangles and rivalries w